:root{
  --bg:#f2ede6;--panel:#faf8f5;--surface2:#f0ebe3;--line:#ddd7ce;--line2:#cec8bf;
  --ink:#1c1917;--ink2:#57534e;--mut:#a8a29e;--dim:#b8b3ad;--acc:#c2410c;--acc-bg:#fff1ec;
  --good:#15803d;--good-bg:#f0fdf4;--warn:#a16207;--bad:#c2410c;
  --mono:'DM Mono',ui-monospace,monospace;--serif:'Lora',Georgia,serif;--sans:'DM Sans',sans-serif;
}
*{box-sizing:border-box}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.5;}
.wrap{max-width:1080px;margin:0 auto;padding:32px 22px 80px}
header{border-bottom:1.5px solid var(--line);padding-bottom:14px;margin-bottom:8px}
h1{font-size:32px;font-weight:500;margin:0;letter-spacing:-.5px;font-family:var(--serif)}
h1 small{font-family:var(--mono);font-size:11px;color:var(--acc);vertical-align:super;letter-spacing:1px}
.tag{color:var(--ink2);font-style:italic;margin:4px 0 0;font-family:var(--serif)}
nav{display:flex;flex-wrap:wrap;gap:2px;margin:22px 0 0;border-bottom:1.5px solid var(--line)}
.tab{font-family:var(--mono);font-size:11px;letter-spacing:.5px;text-transform:uppercase;
  padding:11px 16px;cursor:pointer;color:var(--mut);border-bottom:2px solid transparent;transition:.15s;user-select:none}
.tab:hover{color:var(--ink)}.tab.active{color:var(--acc);border-bottom-color:var(--acc)}
.panel{display:none;animation:fade .35s ease}.panel.active{display:block}
@keyframes fade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
h2{font-weight:500;font-size:22px;margin:26px 0 4px;font-family:var(--serif)}
h3{font-family:var(--mono);font-size:11px;letter-spacing:1px;text-transform:uppercase;
  color:var(--acc);margin:26px 0 8px;border-top:1.5px solid var(--line);padding-top:16px}
p.note{color:var(--mut);font-size:14px;font-style:italic;margin:2px 0 10px}
label{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.5px;text-transform:uppercase;color:var(--mut);margin:10px 0 2px}
input,textarea,select{width:100%;background:var(--bg);border:1.5px solid var(--line);
  color:var(--ink);font-family:var(--mono);font-size:14px;padding:9px 10px;border-radius:10px}
input:focus,textarea:focus,select:focus{outline:none;border-color:var(--acc);box-shadow:0 0 0 3px rgba(194,65,12,.1)}
textarea{font-family:var(--serif);font-size:16px;min-height:70px;resize:vertical;border-radius:10px}
.grid{display:grid;gap:14px}
.g2{grid-template-columns:1fr 1fr}.g3{grid-template-columns:1fr 1fr 1fr}.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:720px){.g2,.g3,.g4{grid-template-columns:1fr}}
table{border-collapse:collapse;width:100%;margin-top:10px;font-size:14px}
th{font-family:var(--mono);font-size:10px;letter-spacing:.5px;text-transform:uppercase;
  color:var(--mut);text-align:left;border-bottom:1px solid var(--line);padding:8px 6px}
td{border-bottom:1px solid var(--line);padding:7px 6px;vertical-align:middle}
td input{padding:5px 6px;font-size:13px}
.num{font-family:var(--mono);text-align:right;white-space:nowrap}
.card{background:var(--panel);border:1.5px solid var(--line);border-radius:14px;padding:16px 18px}
.verdict{border-left:4px solid var(--mut);padding:14px 18px;margin-top:18px;background:var(--panel);border-radius:0 12px 12px 0}
.verdict.go{border-left-color:var(--good)}.verdict.maybe{border-left-color:var(--warn)}.verdict.kill{border-left-color:var(--bad)}
.verdict b{font-family:var(--mono);font-size:13px;letter-spacing:1px;text-transform:uppercase}
.big{font-family:var(--mono);font-size:30px;font-weight:700;line-height:1}
.lbl{font-family:var(--mono);font-size:10px;letter-spacing:.5px;text-transform:uppercase;color:var(--mut)}
.good{color:var(--good)}.warn{color:var(--warn)}.bad{color:var(--bad)}
.kpi{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:14px}
@media(max-width:720px){.kpi{grid-template-columns:1fr 1fr}}
.bar{height:10px;background:var(--line);border-radius:6px;overflow:hidden;margin-top:6px}
.bar>i{display:block;height:100%;background:var(--acc);transition:width .4s}
.pill{display:inline-block;font-family:var(--mono);font-size:10px;letter-spacing:.5px;
  text-transform:uppercase;padding:2px 7px;border-radius:20px;border:1px solid var(--line);color:var(--mut)}
button.add{background:none;border:1.5px dashed var(--line);color:var(--mut);font-family:var(--mono);
  font-size:11px;text-transform:uppercase;letter-spacing:.5px;padding:7px 12px;cursor:pointer;margin-top:8px;border-radius:10px}
button.add:hover{border-color:var(--acc);color:var(--ink);background:var(--acc-bg)}
.x{cursor:pointer;color:var(--mut);font-family:var(--mono)}.x:hover{color:var(--bad)}
button.run{background:var(--acc);border:none;color:#fff;font-family:var(--mono);font-size:12px;
  text-transform:uppercase;letter-spacing:.5px;padding:10px 22px;cursor:pointer;border-radius:10px;margin-top:12px;font-weight:600}
button.run:hover{background:#a83509}button.run:active{transform:scale(.98)}button.run:disabled{background:var(--line);color:var(--mut);cursor:default}
.loading{color:var(--mut);font-family:var(--mono);font-size:12px;padding:10px 0;animation:pulse 1.4s infinite}
@keyframes pulse{0%,100%{opacity:.5}50%{opacity:1}}
.etvbar{width:60px;margin-left:auto}
select.ctype{width:auto!important;padding:3px 6px!important;font-size:11px!important}
.foot{color:var(--mut);font-size:12px;font-style:italic;margin-top:40px;border-top:1px solid var(--line);padding-top:14px}
.conf{font-family:var(--mono);font-size:11px;color:var(--mut)}
.rank{font-family:var(--mono);font-size:22px;color:var(--acc);font-weight:700;width:30px}
/* traffic source stacked bar */
.src-bar{display:flex;height:18px;border-radius:3px;overflow:hidden;gap:1px;margin-top:8px}
.src-seg{height:100%;display:flex;align-items:center;justify-content:center;
  font-size:9px;font-family:var(--mono);color:rgba(255,255,255,.85);overflow:hidden;
  white-space:nowrap;transition:width .5s;cursor:default}
.src-legend{display:flex;flex-wrap:wrap;gap:8px;margin-top:6px}
.src-dot{display:inline-block;width:8px;height:8px;border-radius:50%;margin-right:4px;vertical-align:middle}
/* paid badge */
.paid-badge{font-family:var(--mono);font-size:9px;letter-spacing:.5px;text-transform:uppercase;
  padding:1px 5px;border-radius:2px;background:rgba(217,142,43,.15);color:var(--warn);
  border:1px solid rgba(217,142,43,.35)}
/* no-ads state */
.open-field{color:var(--good);font-family:var(--mono);font-size:13px;padding:12px 0}
/* ---- reach map ---- */
.reach-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:10px}
@media(max-width:600px){.reach-grid{grid-template-columns:1fr}}
.reach-card{background:var(--panel);border:1.5px solid var(--line);border-radius:14px;padding:16px 18px;margin-bottom:0}
.reach-card h4{font-size:15px;font-weight:600;margin:6px 0 4px}
.reach-meta{font-size:13px;color:var(--mut);margin:4px 0 6px;line-height:1.5}
.reach-approach{font-size:13px;color:var(--ink);background:var(--acc-bg);border-left:2px solid var(--acc);padding:6px 10px;margin-top:8px;border-radius:0 8px 8px 0}
.rb{display:inline-block;font-family:var(--mono);font-size:9px;letter-spacing:.5px;text-transform:uppercase;padding:1px 6px;border-radius:2px;border:1px solid;margin-right:4px;vertical-align:middle}
.rb-yt{color:#c8922a;border-color:rgba(200,146,42,.5);background:rgba(200,146,42,.1)}
.rb-pod{color:#7eb4d4;border-color:rgba(126,180,212,.5);background:rgba(126,180,212,.1)}
.rb-news{color:#3a9e8a;border-color:rgba(58,158,138,.5);background:rgba(58,158,138,.1)}
.rb-social{color:#a07ed4;border-color:rgba(160,126,212,.5);background:rgba(160,126,212,.1)}
.rb-reddit{color:#d6462f;border-color:rgba(214,70,47,.5);background:rgba(214,70,47,.1)}
.rb-discord{color:#7b8fd4;border-color:rgba(123,143,212,.5);background:rgba(123,143,212,.1)}
.rb-linkedin{color:#4a7ec8;border-color:rgba(74,126,200,.5);background:rgba(74,126,200,.1)}
.rb-organic{color:#5fa564;border-color:rgba(95,165,100,.5);background:rgba(95,165,100,.1)}
.rb-paid{color:#c8922a;border-color:rgba(200,146,42,.5);background:rgba(200,146,42,.1)}
.rb-both{color:#7a7268;border-color:var(--line)}
.rb-high{color:#d6462f;border-color:rgba(214,70,47,.4);background:rgba(214,70,47,.1)}
.rb-med{color:#c8922a;border-color:rgba(200,146,42,.4);background:rgba(200,146,42,.1)}
.rb-low{color:#5fa564;border-color:rgba(95,165,100,.4);background:rgba(95,165,100,.1)}
.ref-box{background:var(--panel);border:1.5px solid var(--line);border-radius:14px;padding:18px 20px}
.ref-row{display:flex;gap:12px;margin:10px 0;font-size:15px;align-items:baseline}
.ref-key{font-family:var(--mono);font-size:10px;letter-spacing:.5px;text-transform:uppercase;color:var(--mut);width:150px;flex-shrink:0}
/* ---- SERP tiers ---- */
tr[data-tier="1"] td:first-child{border-left:3px solid var(--acc)}
tr[data-tier="1"]{background:rgba(214,70,47,.04)}
tr[data-tier="1"] .rank-num{color:var(--acc);font-size:16px;font-weight:700}
tr[data-tier="2"] .rank-num{color:var(--ink)}
tr[data-tier="3"] td{color:var(--mut)}
tr[data-tier="3"] .rank-num{color:var(--dim);font-size:12px}
/* serp title — always visible, up to 3 lines */
.serp-title{font-size:11px;color:var(--mut);margin-top:2px;max-width:260px;
  display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;
  overflow:hidden;line-height:1.4}
/* ---- help icons ---- */
.help-icon{display:inline-flex;align-items:center;justify-content:center;width:14px;height:14px;
  border-radius:50%;border:1px solid var(--dim);font-family:var(--mono);font-size:8px;
  color:var(--dim);cursor:pointer;margin-left:8px;vertical-align:middle;
  transition:.15s;flex-shrink:0;user-select:none}
.help-icon:hover{border-color:var(--acc);color:var(--acc)}
/* ---- modal ---- */
.modal-overlay{position:fixed;inset:0;background:rgba(0,0,0,.45);z-index:1000;
  display:none;align-items:flex-start;justify-content:center;padding:40px 20px;
  overflow-y:auto;backdrop-filter:blur(2px)}
.modal-overlay.open{display:flex}
.modal-box{background:var(--panel);border:1.5px solid var(--line);border-radius:16px;
  box-shadow:0 20px 60px rgba(0,0,0,.15),0 4px 16px rgba(0,0,0,.08);
  max-width:580px;width:100%;position:relative;flex-shrink:0;margin:auto}
.modal-head{display:flex;justify-content:space-between;align-items:center;
  padding:16px 20px 12px;border-bottom:1.5px solid var(--line);
  position:sticky;top:0;background:var(--panel);z-index:1;border-radius:16px 16px 0 0}
.modal-head-title{font-family:var(--mono);font-size:10px;letter-spacing:1.5px;
  text-transform:uppercase;color:var(--acc)}
.modal-x{background:none;border:none;color:var(--mut);cursor:pointer;
  font-family:var(--mono);font-size:18px;line-height:1;padding:0 2px}
.modal-x:hover{color:var(--ink)}
.modal-body{padding:18px 20px 24px;font-size:15px;line-height:1.75;max-height:70vh;overflow-y:auto}
.modal-body p{margin-bottom:10px;color:var(--ink)}
.modal-body strong{font-weight:600}
.modal-body em{color:var(--mut);font-style:italic}
.mf{background:var(--bg);border:1.5px solid var(--line);border-radius:10px;
  padding:11px 15px;margin:10px 0;font-family:var(--mono);font-size:12px;line-height:2.2}
.mf .eq{color:#c8922a}.mf .cm{color:var(--dim);font-size:11px}
.mc{border-left:3px solid #c8922a;padding:9px 13px;margin:10px 0;
  background:rgba(200,146,42,.1);border-radius:0 10px 10px 0;font-size:14px}
.mc.d{border-left-color:var(--acc);background:rgba(200,64,42,.07)}
.mc.g{border-left-color:var(--good);background:rgba(95,165,100,.07)}
.mc-l{font-family:var(--mono);font-size:9px;letter-spacing:1px;text-transform:uppercase;
  color:#c8922a;margin-bottom:4px}
.mc.d .mc-l{color:var(--acc)}.mc.g .mc-l{color:var(--good)}
.mtr{display:flex;border-radius:10px;overflow:hidden;margin:10px 0;font-family:var(--mono);font-size:11px}
.mtr-g{flex:1;padding:7px 8px;text-align:center;background:rgba(95,165,100,.15);color:#5fa564;border:1px solid rgba(95,165,100,.3)}
.mtr-w{flex:1;padding:7px 8px;text-align:center;background:rgba(200,146,42,.15);color:#c8922a;border:1px solid rgba(200,146,42,.3)}
.mtr-b{flex:1;padding:7px 8px;text-align:center;background:rgba(200,64,42,.15);color:var(--acc);border:1px solid rgba(200,64,42,.3)}
.mft{width:100%;border-collapse:collapse;font-size:13px;margin:10px 0}
.mft th{font-family:var(--mono);font-size:9px;letter-spacing:.5px;text-transform:uppercase;
  color:var(--mut);border-bottom:1px solid var(--line);padding:6px 5px;text-align:left}
.mft td{border-bottom:1px solid var(--line);padding:6px 5px;vertical-align:top}
.mft tr:last-child td{border-bottom:none}

/* Phase 1 accordion */
.acc-block{border:1.5px solid var(--line);border-radius:12px;margin-bottom:10px;overflow:hidden}
.acc-toggle{width:100%;display:flex;align-items:center;gap:10px;padding:13px 16px;
  background:var(--bg);cursor:pointer;text-align:left;border:none;border-radius:0;transition:background .15s}
.acc-toggle:hover{background:var(--surface2)}
.acc-num{font-family:var(--mono);font-size:11px;font-weight:700;color:var(--acc);
  background:var(--acc-bg);border:1.5px solid rgba(194,65,12,.2);border-radius:6px;
  padding:1px 7px;flex-shrink:0}
.acc-title{font-family:var(--serif);font-size:15px;font-weight:500;color:var(--ink)}
.acc-sub{font-family:var(--sans);font-size:13px;color:var(--mut);flex:1}
.acc-chevron{font-size:14px;color:var(--mut);flex-shrink:0;transition:transform .2s}
.acc-block.open .acc-chevron{transform:rotate(180deg)}
.acc-body{display:none;padding:16px 18px 18px;border-top:1.5px solid var(--line);background:var(--panel)}
.acc-block.open .acc-body{display:block}
.persona-card{background:var(--bg);border:1.5px solid var(--line);border-radius:10px;padding:14px 16px;margin-bottom:10px}
.feat-input{flex:1;background:var(--bg);border:1.5px solid var(--line);color:var(--ink);
  font-family:var(--sans);font-size:14px;padding:7px 10px;border-radius:8px;width:100%}
.feat-input:focus{outline:none;border-color:var(--acc);box-shadow:0 0 0 3px rgba(194,65,12,.1)}
.acc-actions{margin-top:16px;display:flex;justify-content:flex-end}
.acc-next-btn{font-family:var(--mono);font-size:11px;letter-spacing:.4px;text-transform:uppercase;
  background:var(--surface2);border:1.5px solid var(--line2);color:var(--ink2);
  padding:9px 16px;border-radius:10px;cursor:pointer;transition:.15s}
.acc-next-btn:hover{background:var(--line);color:var(--ink)}
.acc-next-final{background:var(--acc);border-color:var(--acc);color:#fff}
.acc-next-final:hover{background:#a83509;border-color:#a83509;color:#fff}
.acc-done .acc-toggle{background:var(--good-bg)}
.acc-done .acc-num{background:var(--good-bg);border-color:rgba(21,128,61,.25);color:var(--good)}

/* Phase bands (two-tone layout on Market tab) */
.phase-band{border-radius:14px;padding:20px 22px;margin:14px 0}
.phase-band-1{background:var(--panel);border:1.5px solid var(--line)}
.phase-band-2{background:rgba(72,120,204,.06);border:1.5px solid rgba(72,120,204,.18)}
.phase-band-lbl{font-family:var(--mono);font-size:10px;letter-spacing:1px;text-transform:uppercase;
  font-weight:700;display:flex;align-items:center;gap:8px;margin-bottom:16px}
.phase-band-dot{width:8px;height:8px;border-radius:50%;flex-shrink:0;display:inline-block}

/* Phase pipeline chevron bar */
.phase-bar{display:flex;margin:18px 0 0;height:48px;border-radius:10px;overflow:hidden;flex-shrink:0}
.phase{
  flex:1;display:flex;flex-direction:column;justify-content:center;align-items:center;gap:1px;
  color:rgba(255,255,255,.95);font-family:var(--mono);
  padding:0 4px 0 18px;margin-right:-13px;cursor:default;
  clip-path:polygon(0 0,calc(100% - 13px) 0,100% 50%,calc(100% - 13px) 100%,0 100%,13px 50%);
  transition:filter .2s;
}
.phase:first-child{clip-path:polygon(0 0,calc(100% - 13px) 0,100% 50%,calc(100% - 13px) 100%,0 100%);padding-left:10px}
.phase:last-child{clip-path:polygon(0 0,100% 0,100% 100%,0 100%,13px 50%);margin-right:0}
.phase:hover{filter:brightness(1.1)}
.phase.ph-active{filter:brightness(1.18) saturate(1.1)}
.phase-n{font-size:8px;letter-spacing:.5px;opacity:.72;line-height:1}
.phase-icon{font-size:18px;line-height:1;display:none}
.phase-lbl{font-size:10px;font-weight:700;letter-spacing:.2px;line-height:1.2;text-align:center}
.phase.ph-active .phase-n{display:none}
.phase.ph-active .phase-icon{display:block}
@media(max-width:640px){.phase-lbl{display:none}.phase-n{font-size:10px;opacity:1}}

/* Guide character animations */
@keyframes charBob{0%,100%{transform:translateY(0)}50%{transform:translateY(-4px)}}
@keyframes antPulse{0%,100%{transform:scale(1);opacity:1}50%{transform:scale(1.7);opacity:.35}}
@keyframes eyeBlink{0%,86%,100%{transform:scaleY(1)}90%{transform:scaleY(.06)}}
.char-bob{animation:charBob 2.6s ease-in-out infinite;display:inline-flex;align-items:center;flex-shrink:0}
.char-ant{animation:antPulse 2.6s ease-in-out infinite;transform-box:fill-box;transform-origin:center}
.char-eye-l{animation:eyeBlink 4.5s ease-in-out infinite;transform-box:fill-box;transform-origin:center}
.char-eye-r{animation:eyeBlink 4.5s ease-in-out .08s infinite;transform-box:fill-box;transform-origin:center}
.guide-tip{display:flex;gap:14px;align-items:flex-start;background:var(--acc-bg);
  border:1.5px solid rgba(194,65,12,.18);border-radius:14px;padding:14px 18px;
  margin:16px 0 4px;font-size:14px;color:var(--ink2);line-height:1.55;
  transition:background .3s,border-color .3s}
.guide-tip.happy{background:var(--good-bg);border-color:rgba(21,128,61,.25)}
.guide-tip.warning{background:#fefce8;border-color:rgba(161,98,7,.25)}
.guide-tip.kill{background:#fff1ec;border-color:rgba(194,65,12,.35)}
.guide-tip-text{flex:1;font-family:var(--sans)}
.guide-tip-text strong{font-weight:600}
.guide-tip.happy .guide-tip-text strong{color:var(--good)}
.guide-tip.warning .guide-tip-text strong{color:var(--warn)}
.guide-tip.kill .guide-tip-text strong{color:var(--bad)}

/* Settings / BYOK overlay */
.settings-overlay{
  position:fixed;inset:0;background:rgba(0,0,0,.5);backdrop-filter:blur(4px);
  z-index:2000;display:none;align-items:center;justify-content:center;
  padding:24px;overflow-y:auto;
}
.settings-overlay.open{display:flex}
.settings-card{
  background:var(--panel);border:1.5px solid var(--line);border-radius:20px;
  box-shadow:0 24px 64px rgba(0,0,0,.16),0 4px 16px rgba(0,0,0,.08);
  max-width:460px;width:100%;padding:40px 36px 32px;position:relative;flex-shrink:0;
}
.settings-logo{text-align:center;margin-bottom:14px}
.settings-title{font-family:var(--serif);font-size:26px;font-weight:500;
  text-align:center;margin:0 0 6px;color:var(--ink);letter-spacing:-.3px}
.settings-sub{font-size:13px;color:var(--mut);text-align:center;margin:0 0 22px;line-height:1.6}
.settings-section{background:var(--bg);border:1.5px solid var(--line);
  border-radius:12px;padding:14px 16px;margin-bottom:12px}
.settings-section-lbl{font-family:var(--mono);font-size:10px;letter-spacing:1px;
  text-transform:uppercase;color:var(--acc);margin-bottom:8px;font-weight:700}
.settings-note{font-size:12px;color:var(--mut);margin:6px 0 0;line-height:1.5}
.settings-note a{color:var(--acc);text-decoration:none}.settings-note a:hover{text-decoration:underline}
.settings-close{position:absolute;top:16px;right:18px;background:none;border:none;
  font-size:20px;color:var(--mut);cursor:pointer;line-height:1;padding:2px 6px;
  border-radius:8px;transition:.15s}
.settings-close:hover{color:var(--ink);background:var(--surface2)}
.settings-btn{font-size:16px;color:var(--mut);padding:5px 8px;border-radius:8px;
  transition:.15s;line-height:1;display:flex;align-items:center;gap:4px;
  font-family:var(--mono);font-size:11px;letter-spacing:.5px;text-transform:uppercase;
  border:1.5px solid var(--line)}
.settings-btn:hover{color:var(--ink);background:var(--surface2);border-color:var(--line2)}